‘I’m ready for a fight.’ That line more than any other summed up the resounding success that was this afternoon’s speech by Ed Miliband. It really was a very good speech.

When it first became clear that a large slice of Ed’s address was devoted to ‘values’, I admit I was a tad concerned. Simply bemoaning the state of British society and laying the blame at the door of Nor Ten wasn’t going to work. However, Ed was able to push past simply calling for a moral crusade and instead refocused the view of what British values really are. He looked at the state of British society with a wide-angled lens and the captured the image perfectly.

Continuing on from Ed Balls’ humility over certain aspects of Labour’s economic record, it was a brave but necessary decision by Ed Miliband to firmly state his commitment that the next Labour government will live within its means and manage the money of taxpayers properly. Couple this with his nuanced yet forceful attack on the government for ignoring the importance of growth and job creation and we really can begin to see Ed as a leader with a credible alternative to the Tory programme of austerity.

Ed’s analysis of Labour’s failings in the 1980s and the successes that New Labour brought for our party and our country really showed that he is under no illusion as to what it takes to win or indeed lose elections.  He was able to create a pro-business rhetoric which will have been as pleasing to the trade unions as it was to businesses. Corporate responsibility and businesses which genuinely care about the long-term health of the economy and of society were presented as the cornerstones of Labour’s plan for a good economic system which would (to stay on message) fulfil the promise of Britain.

This summer’s scandals of phone hacking and rioting were always going to feature in some way or another. Trying to bring these events together under the umbrella of a morally bankrupt Britain is a dangerous route. However, it true contrast to David Cameron’s image of sick Britain, Ed successfully painted a picture of a country where no community should be written off and where no group of people should be condemned.

The disgusting behaviour of those involved in phonehacking was, Ed said, the very worst of the crisis at the top of British society. Both with the hacking scandal and the riots, Ed was right to state that is ordinary people who suffer, those same people who would have no hope of reaching the top of journalism or politics yet would also never dream of destroying their communities through reckless rioting. It is those people, the vast majority of British society, to whom Ed offered a new bargain, a deal which would, ‘ensure responsibility from top to bottom.’

Ed spoke of writing a new chapter in Britain’s history. I am sure that today marked a new chapter in Labour’s path back to power. Ed is ready for a fight and we need to be right behind him. Credible, serious and in touch – that was today’s speech. Now is the time for Ed to build on his successes over the past few months and present a credible, serious and in touch alternative for the country.

Callum Munro is the youth and student representative on Labour’s NEC

Photo: Labour.org.uk