Reading The Independent at my desk yesterday all was going well, I’m still on a high from Sunday’s 5-2 thrashing of Spurs and two pages of coverage on the Leveson Inquiry is always enjoyable. I happily flick to page 6 where I see Labour is up two to 40 per cent, a three-point lead over the Tories in the latest ComRes/Independent poll. Not enough, but any poll increase must be welcomed.

The poll then goes on to say 60 per cent of people want the chancellor to tax the rich more to help lift those on the lowest incomes out of tax. Fair enough, Ed’s ‘squeezed middle’ argument – I’m happy with that. But, swiftly, I’m brought down a peg. Fifty-nine per cent to 31 per cent of people believe the chancellor should use any spare money to bring down the deficit rather than cut taxes.

It’s with this I again realise the deficit argument appears lost forever. When you imagine what the poll would look like if the question was: should the chancellor spend any spare money on investment or services? The resultant answer would be a lot worse.

Surely with the economy flatlining after government cuts to investment, cuts to support for people getting work and increased taxes, the argument about the need to spend what money we can on getting growth back into the economy should have been won? Surely with the government cutting, then finding the amount of money it needs to borrow goes up it is obvious the cuts are hurting but not working? Surely with Greece cutting and cutting and the problem nowhere near being solved people can see slash and burn doesn’t work? It appears not.

Economically Labour left power under a cloud, the economy was growing but public perception doesn’t support us. I’ve long believed that Labour will never win that argument; people’s minds are made up.

But how does Labour win the debate that money needs to be spent; as set out in the five-point plan, with a one year national insurance tax break, a cut in VAT across the board and down to five per cent for home improvements and more? How does Labour win the debate that the deficit needs to be repaid but that there is another way?

My fear is that Labour can never win that argument, but especially not until we can break down the argument into a much simpler rhetoric. Cameron has convinced everyone that running government is no different to running a household, ‘you must live within your means etc’ – people can relate to that and agree. They feel smarter than the government – ‘well if I understand that why doesn’t the government? I know more than the government and so does this guy – he makes sense.’

Labour needs that simple message, one people agree with because it’s so obvious from their life and a message where people feel smarter than the government and follow Ed because he ‘gets it.’

Answers on a postcard to the two Eds to help them crack this difficult nut.

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