Anybody who has canvassed for Labour over the last few years will have had similar experiences. The voter used to ‘be’ Labour (sometimes, particularly in recent months, they still vote Labour) but they just feel that we’re not talking about the same things that they are. We often sound bureaucratic or shifty, when they sound passionate and engaged. When they talk about immigration, we talk about points systems and border controls, or we assume that they are racist and refuse to engage. When they talk about Europe, we talk about trade relations, or we assume that they are inveterate UKIPers and walk away. This only benefits the right, who are often more than happy to talk about these things.

If us Labour councillors are doing our job properly, we will often be the public’s main contact with the Labour party. So, we have to be willing to engage with these issues with as much passion as those from whom we are asking for support. If we don’t, the sense will only grow that Labour just doesn’t talk about the same things as everyone else.

The EU is one of the issues that (for better or worse) exercises many people, but about which Labour has remarkably little to say. We’re aware that Europe divides many of us, and even those of us who would argue for the UK to remain in the tent recognise that the EU is far from perfect. But many of us are scared of openly stating our support for EU membership. We remain silent, leaving the debate to those who would pull the UK out of the EU and fuelling the sense that Labour doesn’t talk in a normal way about normal things. Those of us who would reform the EU from within cannot be happy that this case is left almost entirely to the Lib Dems.

So now is the time to be big and bold – to show that we do care about the issues that animate the regulars at the Dog and Duck. That means being open about Europe – are we in or are we out? That is the big debate that the public want us to have, yet the political debate is stuck in the minutiae of the size of the EU budget or the specifics of individual policies. We have to let the proper debate break out, and we can’t leave it to the politicians – the country has to be invited to the party as well. That means a referendum with just one question – should the UK remain a member of the EU?

It’s a question to which party members and councillors may well give different answers. That’s fine. In fact, if we conduct the debate in a proper way, the public might even give us credit for our grown-up conversation. We survived our divisions on AV and, 1,500 council seat gains later, we look in a decent state. It would place the prime minister in a difficult bind, torn between his deeply Eurosceptic backbenchers and his own realisation that Britain’s future prosperity requires him to vote yes when most of his party are voting no. It’s no surprise that David Cameron doesn’t want a referendum – he would prefer to remain in the EU on the sly.

We can do better than that. We can take the debate to the people – yes to a referendum and (if you feel like me) yes in the referendum. That’s why I’m supporting the People’s Pledge, which is campaigning for an in-out referendum on EU membership. A number of Labour MPs, including Jon Cruddas, have signed up, although only one Lib Dem has been brave enough so far. Given the strength of Europhilia in that party, this lack of support suggests that Lib Dem MPs don’t have much confidence in their fellow citizens’ likelihood of agreeing with them.

A referendum would be good for the country, settling the issue through a popular debate and vote and forcing politicians to pull down the smoke screens and openly to reveal which side they are backing. But a referendum would also be good for Labour, showing that our concerns are the country’s concerns and that we trust the British people to hold an open debate and to decide the issue for themselves. Sign the People’s Pledge and show you care!

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Mark Rusling is a Labour and Cooperative councillor in the London borough of Waltham Forest and writes the Changing to Survive column

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Photo: European Parliament