Labour has to make some key decisions in 2014 if housing policy is to be a significant asset to our election prospects in 2015.

Labour will fight the next general election on the ‘cost of living’, arguing that most people have not gained from any meagre economic growth under the coalition government. It is clear from Emma Reynolds’ first major speech as shadow housing minister yesterday, that Labour’s housing policy will form a part of this argument.

We will argue that too many people cannot afford to buy their own home so are forced to rent expensive and insecure flats and that we have the policies to fix this.

I say ‘will argue’ because Reynolds is quite clear that the proposals which she outlined are not a ‘silver bullet’ and that Labour is waiting for Michael Lyons’ housing review to come up with a more thorough set of policies.

The ideas that were announced yesterday were interesting but pretty small-scale – things like a ‘guaranteed access to public land to smaller firms and custom builders’ and working ‘with the mortgage lenders to create standardised self- and custom-build mortgages’.

These will not, by themselves, make it easier for young households on middling incomes with no inheritance to buy a house.

In order to come up with a convincing position on housing in 2014 Labour has to answer two fundamental strategic questions: our position on council housing and who is to blame for the current housing crisis.

Many Labour activists find it surprising that building council housing is not a more popular policy. However, the stubborn fact remains that the public continue overwhelming to want to own their own homes and to view council housing as a less preferred tenure.

New Labour’s housing policy was characterised by fevered attempts to propose almost any solution to the housing crisis that did not involve building council flats, for exactly this reason; they were worried about being associated with the stigma that still surrounds council estates.

Will One Nation Labour take a different approach? This is the first major strategic decision that Reynolds will have to make this year.

Second, and just as important, Labour needs to decide where it thinks the blame lies for the ‘housing crisis’. The most obvious candidate, ‘rogue landlords’, are an easy target and one that can capture the popular imagination. Reynolds’ predecessor, Jack Dromey, has already laid much of the groundwork here, with a range of policies to try and curb the worst practices.

However, no one will be convinced that the consequence of Labour drumming out rogue landlords would be affordable housing for all. They are just too small-scale a problem in the scheme of things.

Other potential bogeymen include the planning system, a lack of competition in the building industry, NIMBYs, the tax system, and so on and so on.

None of these are particularly compelling dragons to slay. The contrast with Labour’s energy policy could not be clearer. There the idea of the ‘price freeze’ works for the public because it paints the energy companies as the villain and the Labour party as the hero, standing up for the public.

In 2014 we must decide who or what we blame for the housing crisis and how this translates into policies to fix the crisis.

There are reasons to be positive. The public, especially in London and the south-east, are very concerned about how expensive housing has become and the coalition government will have no record to boast about in 2015. Reynolds has made a good start in what could be a high-profile and significant brief, but the big strategic questions remain.

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Thomas Neumark  is a former Labour councillor and blogs at Dream Housing. He tweets @TomNeumark

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Photo: Erica Bramham