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35 per cent strategy Articles

Smell the coffee

Labour still needs a proper post-mortem In 1987, following an election when Labour won the campaign but lost the election, Philip Gould and his team presented an assessment of Labour’s defeat to a joint meeting of the shadow cabinet and the National Executive...

We need to talk about … losing

‘In May we lost everywhere to everybody’, remarked Jon Cruddas, member of parliament for Dagenham and Ed Miliband’s former policy chief, in a speech in September. Referring to Labour’s three worst defeats – 1931, 1983, 2010 – Cruddas said, ‘2015 was worse still’. Yet...

Kendall will build on our success

As a losing candidate in the recent general election, in a seat Labour held from 1997-2010, I made my contribution to the four million conversations that the party pledged to have with voters. However, those conversations not only told us what the party did not want...

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