35 per cent strategy Articles

Labour still needs a proper post-mortem In 1987, following an election when Labour won the campaign but lost the election, Philip Gould and his team presented an assessment of Labour’s defeat to a joint meeting of the shadow cabinet and the National Executive...

‘In May we lost everywhere to everybody’, remarked Jon Cruddas, member of parliament for Dagenham and Ed Miliband’s former policy chief, in a speech in September. Referring to Labour’s three worst defeats – 1931, 1983, 2010 – Cruddas said, ‘2015 was worse still’. Yet...

As a losing candidate in the recent general election, in a seat Labour held from 1997-2010, I made my contribution to the four million conversations that the party pledged to have with voters. However, those conversations not only told us what the party did not want...