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Leicestershire Articles

Making the case

It’s tough being in opposition but we can make a real difference. For many years North-west Leicestershire had been a tropical island of red in a sea of blue. Our district is one with a strong industrial heritage more akin to the factories of south Derbyshire and...

The Heineken strategy

Just as Heineken ‘refreshed the parts other beers cannot reach’, clever campaigning in rural Leicestershire paid dividends, says Matthew O’Callaghan There are many who stereotype Labour as ‘urban, anti-hunting, veggie and anti-farming’. Campaigning in the Melton...

The Heineken strategy

Dec 8, 2011 | Section: Progress Magazine

Just as Heineken ‘refreshed the parts other beers cannot reach’, clever campaigning in rural Leicestershire paid...

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