swing voters Articles

Labour is losing out as older women switch back to the Tories, warns Deborah Mattinson Analysis of the current demographics of voting behaviour shows that Labour’s strength with women voters, strength that kept Labour in government in 2001 and 2005, is ebbing away as...

Looking back over a parliament of working for a Labour majority as Labour’s new mainstream 2010 ORGANISING TO WIN The first Progress pamphlet of the parliament examined seats that performed against the odds in the last general election. Organising to Win looked at...

The British voter is a strange beast: both excitable and cautious, radical and conservative, resigned and optimistic. This book wants to get under the bonnet of polling, and takes aim at the use, and abuse, of polling in modern politics. It does it with such aplomb...

Of course, I have no idea what the Conservatives’ strategy for 2015 is – but after listening to swing voters in marginal seats up and down the country I have a few thoughts about what it should be if they want to win. BritainThinks’ work for Progress, Meet the Swing...