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George Lakoff Articles

Resetting the frame

Despite recent successes, Labour remains haunted by the perception of being the high-spending party. Though our argument that the coalition’s cuts are ‘too much, too soon’ is gaining credence, overall the electorate remains swayed by the rationale for austerity. The...
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All in the mind

Why are conservatives proving so successful in making the case for austerity, asks George Lakoff Britain is richer than ever. That is, the total wealth of all British corporations and individuals is enormous. Net household wealth in the UK rose from £4.3tn in 2001 to...
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Choose your words carefully

The coalition has framed the discussion about the deficit. It’s time Labour changed the terms of debate

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How leadership candidates should run their internet campaign

Online campaigning may be crucial to the winner’s success, as suggested by Harriet Harman’s 2007 deputy leadership win, a disparate electorate and the myriad opportunities now afforded by social media

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