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Lord Ashcroft Articles

Letter from … Norwich North

I sit writing this after listening to George Osborne’s budget with my new baby girl sleeping nearby. Since I have had a child I worry even more about what the decisions being made today might mean for her in the next 20 or 30 years. Issues which were once a matter of...

Taking on the Tories

Gisela Stuart reveals seven steps to electoral success Supermarkets complain that consumers no longer feel loyalty towards the brand. When they offer ‘three for the price of two’ shoppers still feel cheated. And if they want to buy cheap they do not go to the ‘own...

What is the Tories’ blueprint for winning?

Of course, I have no idea what the Conservatives’ strategy for 2015 is – but after listening to swing voters in marginal seats up and down the country I have a few thoughts about what it should be if they want to win. BritainThinks’ work for Progress, Meet the Swing...

Why the zero-based spending review is so important

The recent election results have led to a debate about how Labour can reconnect with parts of its core vote that United Kingdom Independence party is targeting. Some blue Labour insights have been revisited as we seek to show we are on the side of people who genuinely...