older people Articles

There is nothing inevitable about Labour’s unpopularity with older voters, writes James Morris  When I started doing research for the Labour party in 2003, every focus group was with C1C2 25-55-year-old swing voters. Until, one day in late 2004, my manager asked me to...

Labour is losing out as older women switch back to the Tories, warns Deborah Mattinson Analysis of the current demographics of voting behaviour shows that Labour’s strength with women voters, strength that kept Labour in government in 2001 and 2005, is ebbing away as...

Older women are facing down unfairness  I was proud to be secretary of Labour’s Older Women’s Commission, chaired by Harriet Harman. Founded in 2012, we involved a diverse group of women who went around the country to listen to women aged over 50 and talk about what...

Labour must be alive to older voters or it will be dead in the water —Labour is still coming to terms with its new identity after the landslide victory of Jeremy Corbyn. Without doubt, Corbyn has activated a base of left-leaning activists. His followers have been...