Worcester Woman Articles

Labour is losing out as older women switch back to the Tories, warns Deborah Mattinson Analysis of the current demographics of voting behaviour shows that Labour’s strength with women voters, strength that kept Labour in government in 2001 and 2005, is ebbing away as...

‘Tories woo Worcester Woman’ was the headline that appeared on the billboard outside my local newsagent one Sunday morning in 1996. Having read the article which reported on Tory central office’s identification of the mythical voter that is Worcester Woman, I was...

Tomorrow Ed Miliband will make his much-trailed pitch to Britain’s middle classes. Its presentation by some in the media – as a panicked response to Labour’s falling poll ratings – is a little unfair. The plight of the nation’s ‘squeezed middle’ was front and centre...

Mondeo man and Worcester woman dominated political talk in the 1990s. Who are today’s equivalents, asks Caroline Flint It might seem like a contradiction, but to elect a ‘One Nation’ Labour government in 2015 will require careful targeting. Like any political party,...