Political pundits had a field day when Labour announced its election campaign slogan, ‘A future fair for all’, this weekend. The blogosphere tweeted for several hours with criticisms (unpronounceable, old hat, banal) and general mickey-taking (free dodgems and whirlitzers anyone?)

OK, so the phrase is a little bit of a tongue twister. And there are strong echoes of Labour’s previous slogans: ‘the future not the past’; ‘the many not the few’. But having a consistent message about our enduring values, which also draws attention to how different the Tories’ priorities and principles are, is surely the point of a campaign slogan?

I’ve spent a lot of time this week thinking about what we can learn from Labour’s past efforts in our drive to build a fairer future.

This was partly sparked by Harriet Harman’s visit to Leicester West on Wednesday. The first stop on our campaign trail was the Brite Centre in Braunstone. We caught the end of the half-term childcare session, met a group of men getting new skills so they can find work in the security business, and talked to people in the fantastic community library.

Next up was the Sure Start Children’s Centre in New Parks. We chatted to staff and parents about the help and support going on that day including the ‘Mums to Tums’ group for expectant mums and new dads, the ‘Parents as Partners in Early Learning’ play session, the new support group for teenage parents and the Multi-access Centre which was giving advice to parents about training and employment.

New skills so people can find work, childcare that gives kids a flying start in life, support for parents when they need it most – it’s what Labour fought for back in 1997 (when I worked with Harriet) and it’s what we’ve delivered in government.

But in this constituency, like so many others, there are still very real problems. Too many families remain trapped in a cycle of poverty and worklessness with all its associated problems. Too many young people still aren’t in education, employment or training, because we haven’t properly tackled the culture of low aspiration and created opportunities for every young person to achieve and shine.

The reasons why we haven’t yet fully achieved the fairer and more equal society we campaigned for back in 1997 are complicated, and beyond the scope of this short blog. But some lessons for the future are clear.

The first is that it takes much longer to change people’s lives than we envisaged back in those heady days when Labour was first elected. I’ve made this point before, but it’s worth repeating: the first children to benefit from Sure Start won’t turn 18 until 2017. Unfortunately, politics isn’t suited to this kind of long-term commitment, but without it we’ll never tackle the complex and entrenched problems faced by some of our families and communities.

The second lesson is that we live in an increasingly global economy, where decisions that directly affect people’s lives are often beyond the control of national governments alone. Companies can close and jobs move in what seems like an instant, hitting local communities hard. Supporting and growing businesses that have stronger local ties and commitments must be a top priority as we move out of the recession.

We should also hold our hands up and admit that Labour came too late to issues like housing, which are incredibly important in constituencies like Leicester West. Labour councils have done what they can, and the government has now pushed housing much further up the political agenda, but there’s a lot of catching up to do.

The fourth lesson is that whilst new buildings and targets for public services can make a big difference in transforming people’s lives, they aren’t sufficient on their own. I saw how services could be delivered in future when I spent last Friday evening at a youth centre with StreetVibe, a charity that provides youth services in this area. There was street dancing, freerunning, DJs and Wii games – plus advice on sexual health, drugs and alcohol discreetly on hand.

The place was packed. It worked because it was organised by the young people themselves and because local public services, like the community sexual health nurse I met from the local PCT, were prepared to work in a different way: on a Friday night, out in the community. This is what engaging and empowering local communities, and modernising public services, looks like in practice. But we need much more of it.

So, let’s be open and honest. Let’s be proud of our achievements but learn from our past, so we can help create a much fairer future for all our communities. If we do this, people may well be persuaded to take a second look at Labour.

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