Alcohol played its part in securing a lively discussion at my GC last week. No, I’m not talking about the argument in the pub after the meeting – a well-informed and thoughtful discussion, led by our CLP chair (in her day job she’s a manager for a local alcohol service) took centre-stage in the meeting itself.

The discussion was sparked by the Scottish government’s decision to bring forward proposals to set a minimum unit price for alcohol. But as a Greater Manchester constituency, we’d also been struck by the recent report from the North West Public Health Observatory whose Local Alcohol Profiles for England showed the exceptionally high rate of alcohol-related problems that exist in the north west. Manchester and Salford, both local authorities coping with high levels of poverty and deprivation, were the worst affected. But even in our own relatively prosperous borough of Trafford, admissions to hospital attributable to alcohol are significantly worse than the England average.

Everyone knows the problems caused by alcohol misuse: the harm to health, the contribution it makes to crime and disorder, the misery and havoc it brings to individuals, families and communities. New figures from the British Beer and Pub Association show a reduction in overall alcohol consumption in the UK in 2009, and that’s welcome, but no-one would deny the significant health and social problems that result from alcohol misuse.

So further action’s clearly needed, and the Scottish Government’s plan to introduce unit pricing has been welcomed by medical experts, including Scotland’s chief medical officer and the BMA. Yet prior to the general election, Labour refused to introduce minimum pricing, claiming reluctance to penalise responsible drinkers, and these new proposals from the SNP government have again been rejected by Labour MSPs as a ‘tax on the poor’. Industry voices meanwhile, from the Scotch Whisky Association through major supermarkets to the hospitality sector, have long expressed concerns that such measures will have only a marginal effect on alcohol consumption, and fail to tackle the real problems of high-strength alcohol and cut-price booze shops. Who’s got it right?

Clearly pricing alone can’t resolve all the problems of alcohol misuse – or get at the underlying issues of poverty, effective public education, poor mental health or despair. A wide-ranging preventative strategy is needed, of which pricing (and taxation) are only a part. But numerous academic studies have demonstrated the evidence of a connection between pricing and consumption, and the damage that high levels of consumption are doing at population level, and it’s surely time to take note of that evidence in formulating a coherent and comprehensive policy response.

It seems secretary of state Andrew Lansley has expressed an interest in the role of minimum pricing in public policy, but it’s perhaps of little surprise that his speech to the UK Faculty of Public Health conference in July made no mention of the subject, minimising the role of regulation, and emphasising personal responsibility instead. What a contrast with Labour’s smoking ban. That too faced criticisms beforehand about its likely impact on business, and on the poorest, and accusations of ineffectiveness, exactly the criticisms levelled at minimum pricing for alcohol now. Yet today the smoking ban’s recognised as one of our best and boldest public health measures, making a significant contribution to improving the health of the nation, something of which Labour can surely be proud.

It’s time for us to be similarly courageous and radical when it comes to alcohol misuse. Minimum pricing could be effective at reducing problem drinking, with all its knock-on costs for individuals, for public services and for society, and on drinking by young people, a cause of particular concern. It would have little impact on consumption in pubs and restaurants, where prices would already likely comfortably exceed the minimum proposed. And importantly such a measure would remind, even, I’d dare say, reassure voters that Labour’s a party that’s willing to take bold and radical measures, using intervention and regulation if necessary to improve our nation’s health. At the very least, we should watch the Scottish government’s initiative with careful attention: rubbishing it out of hand now is the wrong way to go.

Photo: Paul Aloe 2006