But those in the party who claim that we did better than expected are kidding themselves. Our grand total of 260 MPs masks a wipeout across swathes of the nation to which we need to make a fresh appeal if we are to win next time.

It’s perhaps complacent to blame Gordon Brown for our defeat, but we can now allow ourselves a degree of honesty on that subject that we denied ourselves 18 months ago in the wake of our calamitous European parliament election results (16 per cent of the vote, remember). It was crystal clear in June 2009 that the public wanted to see an end to Gordon’s premiership; they told us in unambiguous terms that if Labour didn’t dispense with his services, then they would. We didn’t, so they did.

Cameron will go into the next election with the authority of incumbency. If he manages to continue his clever strategy of using his Liberal Democrat partners as the fall guys for his administration’s failures while taking personal credit for whatever triumphs materialise, he will have succeeded comprehensively in the detoxification process of his party that met with only modest success during his years as leader of the opposition.

A lurch to the left, in whatever form we wish to label it (and ‘The New Socialism’ is as good a term as any) would certainly appeal to Labour’s grassroots and to the unions. But would it help to win back seats such as South Thanet in Kent? Labour’s going to have to get over its obsession with, and animosity towards, wealth and wealth creators. If our priority really is the poorest paid and those wasting their lives on benefits, then let’s focus on them, not on the ‘fat cats’, the ‘filthy rich’ and other pejorative clichés from a bygone political era.

Aspiration is alive and well in 21st century Britain, and we abandon the politics of aspiration to our opponents at our own risk. The vast majority of people want, rightly, to improve their lives materially; they want a bigger home, a nicer car, more frequent holidays, higher salaries, lower tax bills. They also demand better schools, safer streets, more responsive health treatment, more accountable local services.

And aspiration has another quality: the yearning to be free of government interference in our lives. Ed Miliband shouldn’t be offering the ‘squeezed middle’ government ‘help’; he should be promising to reduce the number of people who have to rely on the state to get by. Loeila, Duchess of Westminster, once memorably declared that ‘Any man who finds himself on a bus after the age of 30 can count himself a failure.’ Like it or not, the same stigma is attached, nowadays, to almost any form of government ‘help’. Success is measured in independence from the interference of the state, and that is as true of our own core vote as it is of our target voters.

If there is a more absurd and patronising political slogan than ‘post-material politics’, I’m afraid I’ve not come across it. It is very brave for people whose earnings reside comfortably in the top decile to lecture the rest of the nation on the need to move beyond the basic aspiration to achieve an increased level of wealth. My friend and colleague, David Cairns MP, has coined the term ‘conservatory voters’ to describe those who work hard and aspire to add a conservatory to their house; a modest, achievable ambition that encapsulates aspiration and progress for them. Brown had difficulty understanding such people; Tony Blair could find their G-spot blindfolded. If we speak to them, we win; if not we lose again and again.

 

Photo: Andrew Middleton