A recent survey by Ipsos MORI found that 53 per cent per cent of Labour voters were in favour of a Yes vote on AV, compared to just 29 per cent per cent opposed. This shows that scurrilous negative campaigning by the No camp – claiming a Yes vote would endanger the lives of premature babies or our armed services (see here) – is failing to convince Labour supporters. Yesterday’s Independent on Sunday saw this claim utterly demolished when it was revealed that a senior Treasury minister had confirmed that the outcome of a referendum would not have ANY impact on public spending plans.

Labour Yes, by contrast, has sought to make a principled case for reforming our voting system, and will be out on the doorstep reinforcing Labour’s positive appeal to the electorate in May’s elections. Voters understand the need to change the system after the scandal of the MPs’ expenses crisis, and are increasingly attracted to a system that would mean all MPs would have to work hard to build a broad base of support in the community.

A positive approach to AV is a winning position for Labour. According to polling conducted by ICM, 13 per cent of respondents suggested that support for AV would make them more likely to vote Labour in May. These poll findings show that a positive stance on electoral reform would help the party in the important elections being held on the same day. Fourteen per cent of Scottish respondents said they would be more likely to vote Labour if it backed AV, while 8 per cent of those in Wales would look more on the party more positively in those circumstances. So, too, people across England would look on support for a yes vote equally favourably, with people in party heartlands like the northeast 15 per cent more likely to vote Labour should they adopt a positive stance.

By contrast, David Cameron and the Conservative party are desperate for a No vote. They know that, of the two parties, Labour is best placed to appeal to the many and not the few when it comes to general elections. Research shows that Labour would have benefited from AV at every single election since 1992 (the earliest election for which we have polling on second preferences). It is no wonder that the Tories are virtually unanimous in their opposition, and that key donors like Sir Rodney Leach have helped to found the No campaign, and that the head of Taxpayers’ Alliance is giving up his time to front it up. This tells its own story. As the new Labour Yes campaign video shows.

If you want to join the progressive side of this battle for hearts and minds, why not get involved in tomorrow’s Labour Yes campaign event with Ben Bradshaw MP and young activists from across London and making the case for change?

Time
Tuesday, March 1 • 5.30 – 9pm
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Location
Yes! To Fairer Votes Campaign Office, King’s Cross
6 Cynthia Street
N1 9JF