Congratulations to Alex Salmond on his re-election as the first minister of the Scottish parliament. What a victory it was. Mr Salmond and his crew not only succeeded in remaining the largest party in Holyrood but they now have an overall majority. When the parliament was first being established, Donald Dewar, Scotland’s first ever first minister, assured Tony Blair’s cabinet and the wider Labour party that he had devised a system that would ensure the nationalists could never gain more than half the seats in Edinburgh. How wrong. How naive.

As the dust settles across former Labour heartlands, the party must take a long hard look at itself and ensure radical action is taken. Now is not the time to be bold. Following the nationalists’ dire performance back in 2003, they did not crawl away and lick their wounds – they decided to study how New Labour won elections and invested in voter ID technology used by the American Democrats.

Copying the New Labour approach of listening to what messages the voters wished to hear, they were relentless in answering every question ‘on message’ and, remarkably, they kept their team together on this. If it was said that the Labour team in 1997 had to check a pager before knowing what line to take, then today it is the very same with the Nats, only this time they are checking their Blackberrys and iPhones.

So what now for Labour in Scotland?

Our biggest problem is the perception that all the big guns go down to London to take seats there and, while there is some truth to this, it has now become fact in media circles. If we are brutally honest there is no member of the Labour group at Holyrood who could take on the leadership and change the way journalists think about this and, through them, the general public. There is no member of the Labour group at Westminster who could take on the role of Scottish leader without it being spun as London takes control and the party being anti Scottish. Arguments would be made against a member of the European or local government group as well.

Perhaps then we must look for something else, something that could bring a bit of magic to the party in Scotland. Let’s look to our cousins in the USA, on the Sunday talk shows you will often see not the president, senator or governor but the ‘National Party Chair’ or ‘State Party Chair’ discussing the latest issues. These individuals are often Party grandees but in some cases celebrities within their home state, who have the ability to speak directly to the viewing public in a way party leaders are too often constrained from doing.

What joy it would bring to many to watch Alex Salmond been taken to task by say, Lord John Reid, Sir Alex Ferguson or indeed Richard Wilson … in fact maybe Richard Wilson is just the man, a son of Greenock, and major TV star he is often the face of Labour’s party political broadcasts and the last Labour candidate to be elected and serve a full term as the rector of the University of Glasgow. Perhaps he could help Labour return to those Camelot days in Scotland.

 


 

Photo: Donald Macleod