Primrose Hill, NW1, has all the qualities of a pretty English market town, with independent bookshops, delis, cake shops, Tiffany Rose designer maternity wear, and Richard Dare kitchenware, if you’re running low on Sabatier carving knives or your tagine dish needs replacing. To live close to all those vegetarian restaurants and shops selling wooden toys, a five-bedroom family home in Primrose Hill will cost you £2.7 million. We must assume that house prices have gone up since Friedrich Engels bought a terraced house at 122 Regent’s Park Road. As well as the authors, actors and television stars who live in Primrose Hill, it was also home to the leader of the Labour party in his bachelor days, before he moved with his family to the Dartmouth Park area of the London borough of Camden.

Perhaps Primrose Hill’s high-end enclave of independent shops and restaurants was in the back of Ed Miliband’s mind when he addressed Progress annual conference in May. He said ‘we do want local people to have more of a say about local retail developments because sometimes another local supermarket chain isn’t what people want.’ It was more than a throwaway remark. It spoke to a deep unease in sections of the left about supermarkets. Some socialists have always seemed sniffy about ‘pile it high, sell it cheap’ supermarkets, with their discount bangers, booze and bread. Hampstead liberals, only a postcode away from Comrade Miliband, have disdained the Jack Cohens of this world, with their vision of cheap, efficient retailing to working people. In Cambridge, St Albans, Bournville, and Sheringham in Norfolk, Tesco has fought a running planning battle with local councillors and community campaigns. In Gerrards Cross, Tesco applied to build a shop over the railway line, which was vigorously opposed by the agitated upper middle class. The store, now open, is a marvel of engineering: Tesco created a shop literally out of thin air. Its 307-space free car park was full within hours of opening at the end of last year, and Tesco Gerrards Cross has done a brisk trade ever since.

In the Stokes Croft district of Bristol, the new Tesco store caused a riot in April this year, with local hippies and squatters smashing the shop windows and urinating on the shop front. Petrol bombs were recovered from a nearby squat, and 160 police officers in riot gear battled with protesters. The Stokes Croft riot took place just days before Miliband’s speech. Perhaps that too was in his mind.

Why should middle-class socialists be so virulently opposed to Tesco? Surely few Labour members really want a return to the dominance of the independent retailer on the high street, with supercilious staff, overpriced goods and stores closing at lunchtime, Sundays and a half-day on Tuesdays. Tesco and competitors create jobs in depressed areas. Usdaw, the Labour-affiliated shopworkers’ union, has the biggest private sector union agreement in place with Tesco. Usdaw states that Tesco ‘offers some of the best terms and conditions (including pay) for its staff.’

It is not just the workers who benefit when Tesco invests in a neighbourhood. Through rigorous competition, the supermarkets are constantly keeping their prices low and offering cheap deals to their customers. The inconsistency in Miliband’s analysis is that the ‘squeezed middle’ cannot afford to shop in chi-chi delicatessens and organic butchers: they need cheap tins, cans, packets and cartons filled with the kind of food that can be prepared in the gap between the kids’ hometime and the start of the second job or night shift. When Mary Portas turns a shop around, it usually involves reducing the amount of stock, painting everything in Farrow & Ball colours, and putting the prices up.
There will always be a market for such outlets, but by definition they are niche, not mass, markets. When Tesco comes to town, it means cheap food for the masses, available around the clock, and decent, well-paid unionised jobs for local people. To oppose such a thing is not socialism; it is snobbery, pure and simple.

There is a story that when Tesco threatened to close its store on Goodge Street in the Fitzrovia area of London, a local campaign, with the branch Labour party at its head, was launched to save it. This was the point that Tesco realised that its business need not be all out-of-town, and so the Tesco Metro was born. I sincerely want that story to be true, because it shows there are some people in the party with enough common sense to know a good thing when they see it. The Goodge Street store is still open.

If Tesco ever threatened to open its doors in Primrose Hill, I can imagine the middle-class left taking to the barricades to preserve the Richard Curtis-esque high street. But there are plenty of places in Britain where a new Tesco would be cause for street parties, not street riots.


Photo: Clive Darr