Labour must make sure its messages chime with voters like Harlow’s, argues Suzy Stride

Harlow is rightly known as a traditional bellwether seat, one that Labour has to win to achieve a working majority at the next election – the Ohio of British politics. But it does not quite fit the stereotype of a middle-class suburban swing seat. Instead, Harlow is a town that is resolutely hardworking and working class. There was a time that made it almost a safe Labour seat but from the late 1970s on political fortunes changed. Harlow followed the national story, staying Tory until 1997 when it became Labour before reverting back to the Tories in 2010.

To win the people of Harlow back we need politicians people can trust. My trade union, Unite, was key in supporting my candidacy, and our general secretary Len McCluskey is right to want more working-class people as Labour candidates. People are more likely to vote for candidates that look and sound like them, understand the issues they face, people whose politics have been formed serving their communities, as teachers, nurses, youth workers. The things I have seen as I have grown up, from my mum having to do night shifts stacking shelves to working among at-risk young people from some of the poorest estates in the country, and the inequality that these reflect, are what made me passionate to fight injustice. I think voters want this kind of authenticity.

We also need the right policy and as someone who works with vulnerable young people I know the importance of the benefits system and the lifeline that it is. However, we also need to be the party which addresses the issue of those who abuse the system at the expense of the most vulnerable; we must make sure work pays. We need to ensure that we tackle the issues of the working poor and ensure that people are paid a fair wage. And we must show that the Tories are not only putting people out of work but also creating a bigger benefits bill.

Immigration is a perennial doorstep issue and Ed Miliband is right to say that it is fundamentally about security – people feel that they are competing for jobs, homes and services, and too often employers are able to exploit vulnerable migrant workers to drive down wages. We need to show that we understand the fears that people face and even accept that we may have got it wrong in the past.

I spoke to the headteacher of a secondary school in Harlow recently who said that since the Tories got in families are suffering, parents of their pupils are losing their jobs, and are then losing their benefits. We need to show them that the Labour party is on their side, fighting their corner and acting as their voice; that we will build the homes and jobs that are so crucial to the people of Harlow and restore their hope for their community and for their country; that we can be the agent of change they need.

We need clear dividing lines that show them the parties are not the same – not just to dispel the lie that the deficit was our fault and to expose the Tories’ mismanagement of the economy, but to explain what we would do differently as the next government. We must show that our alternative to austerity is investment in people like them and places like this. If we can do that, then we can win Harlow – and win for Britain.

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Suzy Stride is Labour PPC for Harlow

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Photo: Mark Burland