We now know the second line on Labour’s 2015 pledge card: long-term tenancies and stable rents for private sector housing tenants will follow Ed Miliband’s pledge to freeze energy prices. This is a bold policy offer that will resonate powerfully with nine million people in private sector housing. Effective regulation of private sector housing could be a powerful message on the doorstep in London and the south of England where the pressures on the housing market are most acute.

Ed Miliband is right to commit the next Labour government to tackle the Russian roulette of the private sector housing market. The average cost of rents has risen by 13 per cent since 2010 and the cost of renting can make up to 41 per cent of a household’s gross income.

Frequent rent rises causes financial hardship, anxiety and distress to millions of young people and families. Over two million children live in private rented housing. Their families are often forced to move at short notice or face even higher rent payments, disrupting their schooling and community ties.

Under Labour, private sector tenants will be able to stay in their home for three years and rent rises will be limited by inflation or by average rent rises in a given area. They will no longer have to pay letting agency fees, which will become the responsibility of the landlord.

There will be opposition to Labour’s proposals for greater regulation of private sector housing, but responsible landlords will not be the people complaining. They prefer tenants who they can trust to pay their rent on time and look after the fabric of their property. Frequent changes of tenant can be time consuming to manage, particularly for landlords who own one or two properties and manage them themselves.

Labour needs to be bold and confident in selling this policy on the doorstep. A future Labour government will be controlling rents. We would prefer to talk about regulation rather than rent control, but we should not fudge the issue when commentators and our political opponents challenge us. Labour will be intervening in a market that no longer works for ordinary people, the people that the Labour party was founded to represent. The Labour party was not created to defend the interests of unscrupulous landlords who are exploiting people.

Greater regulation of rents will limit further growth in the housing benefit bill. It is right that in seeking to reduce the cost of housing benefit to the taxpayer, payments to landlords are controlled. Under the coalition government only tenants affected by universal credit felt the painful cost of readjustment.

The next step for Emma Reynolds, shadow housing minister, is to work out how this policy will be delivered, so the policy can be quickly implemented in government. Local authorities already have responsibilities for licensing private landlords and inspecting their properties, so they are the obvious organisation to take on additional responsibilities. Discussions need to start now with the Local Government Association and Labour councillors with responsibility for housing.

Labour now has two clear policy pledges to address the cost of living crisis facing the British people on energy prices and private rented housing. Ed Miliband’s next task is to produce clear and compelling policy commitments on jobs, social care and young people.

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Sally Prentice is cabinet member for culture and leisure in Lambeth. She tweets @SallyPrentice

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Photo: Dom Atreides