This week Labour launched ‘Woman to Woman’, a campaign that is dedicated to reaching out to women voters across the country, to make sure their voices are front and centre of this election. It is the first of its kind and, yes, we are loud and proud of it.

It is almost 100 years since women won the right to vote, but women today suffer from a different kind of disenfranchisement. 9.1 million women in the United Kingdom did not vote in 2010 and women are significantly less likely to say they are planning on voting than men. Is it any wonder when the politics they see on their television screens still looks like an all-male show?

As politicians we have a responsibility to change this, both the reality and the perception. This starts with getting more women’s voices in parliament, because a parliament that’s still 78 per cent male cannot be a true representative of Britain.

With more women members of parliament than all other parties combined and a shadow cabinet that’s 44 per cent female I am proud that Labour has led this agenda. And with almost all selections for the next election now complete we can see the result of our efforts. Over half our target seats and 65 per cent of seats where Labour members of parliament are retiring have women candidates meaning a Labour majority in May would see women representing 43 per cent of Labour MPs – at last within touching distance of 50 per cent.

Contrast this moment with the Conservatives and Liberal Democrats, who have managed to field women candidates in just a quarter and 31 per cent respectively of their target seats. The Green party or Scottish National party fare little better; and, perhaps unsurprisingly, the United Kingdom Independence party’s candidate list is a depressing 89 per cent male.

So the first aim of ‘Woman to Woman’ is to demonstrate to women across the country that Labour is a party where women’s voices are heard. And a Labour government will be one where women’s voices are equally represented around that top table.

This is a matter of basic fairness; it demonstrates to women, and men, that our commitment to equality is more than just words. But it also matters because women’s lives do differ to men’s. Women still shoulder the lion’s share of care, and women are still paid just 81p for every pound a man earns. To recognise this is not to patronise women, but to recognise the reality of women’s lives and say that we want a politics that speaks up for all perspectives. Just as a cabinet that is all-white, or dominated by people who went to just a handful of elite private schools will not represent the diversity of modern Britain.

In Stevenage on Wednesday, over 100 women came out in support of Labour’s candidate Sharon Taylor. All there to join the conversation, woman to women, about the issues they care about, from protecting our National Health Service to reforming our energy market.

At Asda we met store manager Sally and some of her team. None of them had ever met an MP before, but Woman to Woman is all about changing that. Fifty-year-old Lynne, who works full time on the shop floor wanted to tell us about how she regularly faces the choice between heating and eating.

Lynne’s colleague Louise told us she has two kids in primary school but it does not have a breakfast or afterschool club that would allow her to work the extra hours she needs.

At one point, I asked what words or phrases came to mind when they thought about politics, and one woman said: ‘stuffy old Westminster’. Politics is not delivering for these women.

But as the bus makes its way to every nation and region of Britain, to the 70 and counting constituencies its planning to visit, it is conversations like these that will demonstrate to women why a Labour government will deliver for them.

Whether it is our commitment to take action on equal pay by asking large employers to publish their pay gap, providing working families with 25 hours’ free childcare for their three and four year olds and guaranteed access to wrap-around childcare like breakfast and afterschool clubs when they reach primary school; boosting the minimum wage, banning exploitative zero-hour contracts and scrapping the bedroom tax which all hot women hardest. Our signature policies are ones that recognise the pressures so many women disproportionately face.

But this is a two-way conversation. Everywhere the campaign stops we will be asking women to tell us what they want a future government to do and what they do not want them to do too. In May this year I want us to enter government with the voices of the women we meet across the country ringing in our ears. It is only this way that we will be a government for the whole of Britain.

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Gloria De Piero MP is shadow minister for women and equalities. She tweets @GloriaDePieroMP