This time next year there is the possibility that the United Kingdom will have voted to leave the European Union. For a person like myself who is firstly a proud European and secondly someone who acknowledges the profound benefits EU membership brings to the UK, this is a deeply worrying prospect.

However, I want to make the argument that winning the EU referendum, whether it comes next year or the year after, is not enough. As the referendum on Scottish independence has shown you can win the battle but still face the prospect of losing the war.

It is very much worth examining in further detail what happened in Scotland. The No campaign started with a huge lead in the opinion polls and ran a campaign that largely focused on the risks of Scotland leaving the union. The Yes campaign was focused more on a message of hope – that Scotland could do better alone, free of interference from Westminster.

This led to a situation where Yes Scotland hit the lead in the opinion polls in the final weeks of the campaign. It was arguably only last minute interventions from Gordon Brown and the three main party leaders agreeing to give more powers to Scotland as part of ‘The Vow’ that allowed the No campaign to prevail.

In an echo of what happened in Scotland a recent YouGov poll showed a reasonably healthy eight-point lead for staying in the EU. But, as Scotland showed, it is a very dangerous strategy to try and protect an opinion poll lead based on the tactics of talking up the risks of change.

The campaign for staying in the EU must be based on a bigger message and vision. A message and vision that are not just about grinding out a victory in the EU referendum but about changing the tide of public opinion in relation to Europe and the EU.

We need to confidently make the case that Britain is better because it is part of the EU and Europe – better economically, better culturally and more secure in our place in the world. We should be talking about our ambitions for Europe: passing the EU-US trade treaty which could boost the British economy by £10bn, pushing for more investment in infrastructure, and an expansion of schemes like Erasmus that provide huge opportunities to British students and universities. At the same time we should be relentlessly championing the benefits that British workers, students, business and universities get from being part of the EU.

If we do not do this there are two possibilities: either the disaster of Britain exiting the EU or the near disaster, which is almost as bad, of what some have called the ‘Neverendum’ – a situation, similar to what we have seen in Scotland, where a significant portion of the electorate refuse to accept the result of the referendum and push for another vote.

The only way to really win is to make a passionately pro-Europe and pro-EU case. If we do this then we will not just win the referendum but the debate as well – and settle the issue decisively for a generation.

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Jack Storry is international officer of Young Labour