The very worst feeling in the world, as I was growing up at least, was when I heard my father utter the words ‘I’m not angry, I’m just really disappointed.’

I had a great dad who loved me very much and, I can testify to this now I have children of my own, could not stay upset with me for too long.

Looking back it was easy to win my dad’s forgiveness. I had to say sorry and mean it, dads are great at spotting fake apologies, but most important of all in order to build up trust once more I had to learn from my mistakes.

I accept my imagery is a little bit hackneyed but it does illustrate an important point.

We lost the 2010 election because the electorate, just like my dad used to be, were cross with us. The nation had put their trust in our party to responsibly and safely look after the economy and no matter what we say about worldwide meltdowns or subprime mortgages – we messed up.

As bad as losing in 2010 was, it was nowhere near as galling or as irresponsible as why we lost in 2015, because that one really is down to us.

We did not say sorry and mean it and we sure as hell did not learn from our mistakes.

Perhaps the greatest achievement of Margaret Thatcher in her time in office was to create a perception amongst the general public that running the economy was the same as running a household budget.

That Micawberesque view of living within your means creating happiness, no matter what learned economists may say to the contrary, rings true to voters.

Messrs David Cameron and George Osborne have used the same arguments to great effect for the past five years and today, at last, we have statistics to prove that the anecdotal evidence of countless conversations Labour’s activists had on the doorstep in the run-up to 7 May was the real reason we lost so badly.

Jon Cruddas is a man respected by the vast majority in our party. He was the man tasked by Ed Miliband to conduct our policy review in the run-up to the general election, and he is the man tasked with finding out just why we did so badly a few short months ago.

The simple hard truth is that the public did not trust us on the economy, we had not accepted that austerity was needed, and we certainly had not learned the lessons they perceived we needed to regain their trust.

Cruddas’ research shows that 58 per cent of voters believed that cutting the deficit was the top priority.

We know that we will not win another election without attracting votes from other parties but whilst 84 per cent of Tory voters, 63 per cent of Ukip supporters and 58 per cent of Liberal Democrats think that austerity is the issue most pressing to government, pockets of Labour continue to pursue a misplaced ideal citing Syriza as admirable role models.

For heaven’s sake, according to Cruddas’ research, even 32 per cent of Labour voters think that reducing the deficit is number one priority right now. In the event of an anti-austerity agenda how can we seriously believe we would hold on to even those votes?

Anyone who went out knocking doors for Labour a few months ago really does not need Cruddas’ research to tell us why we lost. The evidence was there in the conversations that we had time and time again. What his research does do is provide evidence to the deluded who think otherwise.

It is time to build trust with the voters once more. It will take time but, just like with my father the first step is showing that we have learned from our mistakes.

I fear as a party we have some way to go before we have truly learned that lesson.

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Leon Spence is a county councillor and Labour lead for children and young people at Leicestershire county council. He tweets @CllrLeonSpence

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Photo: Tom Page