Nuneaton was number 37 on Labour’s target list in the 2015 general election. We had an excellent team of campaigners who worked tirelessly knocking doors in every street across the constituency for years before the election. We delivered leaflets, attended community events as party ambassadors and worked on engaging the local community in important campaigns. I was proud to lead this team of passionate people – volunteers who believed in the Labour movement and what a Labour government could achieve if elected. Unfortunately for everyone who supported us in the general election this year, our hard work was not enough to return a Labour victory. Naturally, the question my team and I have had on our minds since polling night is: ‘what could the party have done to win the trust of more people in key seats like Nuneaton?’

The importance of Nuneaton as a potential ‘swing seat’ in the 2015 general election is reflected in Sky news’ decision to kick off its political reporting, back in January, in Nuneaton. The BBC held the first Labour leadership debate, with all four candidates, in Nuneaton. Similarly, Jeremy Corbyn has chosen Nuneaton to finish his campaign tour.

So, looking to the future, who could win over the hearts and minds of people in Nuneaton in 2020?

From the beginning of the leadership race I made it clear who I would be supporting, and that is Liz Kendall. My reasons for supporting Liz are three-fold.

First, I believe she has a coherent, credible and aspirational vision for the future; demonstrated by her commitment to improving early years education, that will appeal to people across Nuneaton, whatever their background or voting history. And unlike some other voices in this leadership campaign, Liz has unrelentingly focused on talking about what is right for the future rather than resurrecting the tribal politics of the past. Ultimately, the vision Liz has set out so far is an insight into the direction the Labour Party would travel in, a direction I believe would convince more of those residents my team and I spoke to on the doorstep, to believe in what a Labour government could achieve beyond 2020 for them and their families.

Second, Liz is personable, confident and down-to-earth; I believe she will connect with people and the press in a new and exciting way. Having seen her speak to people in the street on the many occasions she visited Nuneaton, ‘give as good as she got’ in crowded pub Q&As and present strong economic arguments at press conferences, I know she is more than capable of appealing to a wide variety of voters and, most importantly, to voters who did not feel they could support us this time round.

Third, and perhaps most importantly, Liz has great potential. I believe Liz can, and will, grow into the role. She will create a new and invigorating kind of politics, which people will want to be a part of. Potential is rarely mentioned as an attribute for such a lofty position, yet when looking ahead, the next five years for our new leader will require stamina, guts and the ability to appeal to voters of the future. Thus, the ability to spot potential in someone is just as important as noting their past record.

Of course, I present these arguments for a reason. I believe these attributes will win over those people I met, who, in many cases, felt they had many reasons to vote for Labour. To protect the NHS for one, but that there was a certain je ne sais quoi they felt was missing. Naturally, everyone voting in the Labour leadership election will feel their chosen candidate has what it takes, but as someone who has lived, worked and campaigned in one of the key seats Labour did not win this time round ­– I feel Liz gives Labour the best chance of winning the next election. And let us not forget, that without a Labour government, we cannot help the people we all came in to politics for.

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Victoria Fowler was parliamentary candidate for Nuneaton in 2015

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