Labour is losing out as older women switch back to the Tories, warns Deborah Mattinson Analysis of the current...
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Deborah Mattinson Articles
Beyond Beckett
In June last year, soon after the general election, acting leader of the Labour party, Harriet Harman, got in touch....
After Heywood
Labour must learn why it has lost so many voters, especially men, argues Deborah Mattinson Labour suffered what one...
What is the Tories’ blueprint for winning?
Of course, I have no idea what the Conservatives’ strategy for 2015 is – but after listening to swing voters in...
It’s the Middle Class, Stupid!
The ragin’ Cajun and his more mellow fellow pollster and strategist have teamed up again 20 years after working...
The Unfinished Revolution
I first met Philip Gould in 1985. He bounded in, shirt hanging out, tripping over his words, papers awry: organograms,...
Winning back the workers
In March, BritainThinks published a survey exploring the views of the growing number of us - seven out of 10 - who...
The mind of the middle
A cafetier, posh tea, Fair Trade chocolate and an iPhone. ‘Show me what symbolises being middle class nowadays',...
Southern discomfort revisited?
The work eventually became a Fabian Society pamphlet entitled Southern Discomfort. 1992 - The party most likely to...
Hollow Man
Cameron: the Rise of the New ConservativeFrancis Elliot and James HanningHarper Press, 320pp, 18.99My question for...
Polls apart
I’m a pollster and I’ve spent the last 20 years or so finding out what people think of companies, brands, and...
Right on track?
Where there was despair, David Cameron has brought hope. Many in the media and on both sides of the House of Commons...