Deborah Mattinson Articles

Of course, I have no idea what the Conservatives’ strategy for 2015 is – but after listening to swing voters in marginal seats up and down the country I have a few thoughts about what it should be if they want to win. BritainThinks’ work for Progress, Meet the Swing...

The ragin’ Cajun and his more mellow fellow pollster and strategist have teamed up again 20 years after working together on Bill Clinton’s 1992 campaign. This time, it’s all about the middle class (stupid!) They begin with a blunt admission: ‘We are writing this book...

I first met Philip Gould in 1985. He bounded in, shirt hanging out, tripping over his words, papers awry: organograms, status reports, and action updates all bashed out with two fingers on his Amstrad. Previously, advisers had advised. Gould got things done. Today he...